Case Study
Sadre Alam & Associates
A trust-first website for a New Delhi CA firm — with 14 structured service verticals, Google Sheets lead capture, and WhatsApp notification workflow for instant inquiry response.
Credibility gap between offline reputation and online presence
Sadre Alam & Associates is an established chartered accountancy firm in New Delhi. They handle audit, tax, GST, company incorporation, and 10+ other financial service verticals for businesses across Delhi NCR. Their offline reputation was strong — but their online presence didn't match.
Their previous website was a basic template with a generic contact form. It didn't communicate the breadth of their 14 service verticals, didn't show office details that build trust (address, map, timings), and didn't capture leads in a format the team could act on quickly.
When potential clients searched "CA firm in New Delhi," they'd find competitors with professional websites that clearly listed services, credentials, and contact details. SA Associate's template site wasn't making the shortlist.
Goals
- Rebuild the website to match the firm's offline credibility
- Structure 14 service verticals clearly for different client needs
- Create an inquiry workflow with instant team notification
- Make contact easy on mobile (call, WhatsApp, form — all one tap)
- Rank for 'CA firm New Delhi' and related local queries
Constraints
- The firm's team uses Google Workspace — leads must land in Google Sheets
- Mobile traffic is 70%+ — WhatsApp and call CTAs must be prominent
- 14 services need clear presentation without overwhelming visitors
- 2-week timeline to launch before tax season peak
Professional presence established
Website metrics from the first month after launch.
What we built and why
Trust-First Homepage
The homepage leads with what builds trust for a CA firm: the firm's full name and credentials, years of experience, office location with map, and a prominent inquiry form. No flashy animations — professional typography, structured content hierarchy, and visible contact details that signal 'established practice.'
14-Service Architecture
Each service vertical (audit, tax filing, GST registration, company incorporation, trademark, FSSAI, valuation, etc.) gets its own structured section with clear descriptions of what's included and who needs it. Card-based layout lets visitors scan all 14 services in 30 seconds and dive into the one they need.
Automated Inquiry Pipeline
Form submission → API validation → Google Apps Script → Google Sheets log + WhatsApp notification. The firm's team sees new leads within minutes on their phones. The Google Sheet acts as a simple CRM — no new software to learn, no setup cost, no training needed.
Mobile-First Contact UX
70%+ of traffic is mobile. Call, WhatsApp, and inquiry form are all accessible with one tap from any page. The mobile layout prioritizes contact actions in the sticky header and floating CTAs — because the entire point of a CA firm's website is to generate inquiries.
Website screens
Why we chose each tool
Next.js 16
Server-rendered pages ensure every service page is indexable. Static generation for the 14 service verticals means zero server load — critical for a professional services site that needs to rank for 'CA firm near me' queries.
Tailwind CSS 4
Professional design system with navy/gold accents that communicate financial expertise and trustworthiness. Rapid styling for 14 service pages without custom CSS per page.
Google Apps Script
Form submissions are forwarded to Google Sheets via Apps Script — no database needed. The CA firm's team already uses Google Workspace, so leads land directly in their existing workflow.
WhatsApp Business API
Instant notification to the firm's team when a new inquiry arrives. Response time dropped from hours (checking email) to minutes (phone notification).
LocalBusiness Schema
Structured data with office address, phone, email, and business hours for Google's local knowledge panel. Critical for 'CA firm in New Delhi' and similar local searches.
How the inquiry workflow operates
Website Form
Step 1
Visitor submits name, phone, email, and selected service. The form validates inputs before submission.
Backend Validation
Step 2
Next.js API route validates the payload, sanitizes inputs, and prepares the data for forwarding.
Google Sheets Log
Step 3
Google Apps Script receives the data and appends it to the firm's Google Sheet — timestamped and categorized by service.
WhatsApp Alert
Step 4
The team gets an instant WhatsApp notification with the inquiry details. Response time drops from hours to minutes.
"The new website looks exactly like how we want clients to perceive our firm — professional, established, and trustworthy. The WhatsApp notifications for new inquiries were a game-changer. We now respond to leads in minutes instead of discovering them hours later in email.
Questions about this project
Why does a CA firm need a custom website instead of a template?+
How does the inquiry workflow work?+
How did you organize 14 service verticals without overwhelming visitors?+
What local SEO strategy did you implement?+
Can you build a similar website for our professional services firm?+
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