Technical SEO That Ships as Pull Requests, Not Slide Decks
Most SEO agencies cannot change your code. They audit, they recommend, and then they wait for your developers — who have their own roadmap. Findings sit in a document for months.
We are the developers. We diagnose the problem, write the fix, test it and ship it. Rendering, indexation, Core Web Vitals, structured data, migrations — the work happens in the repository.
We specialise in React and Next.js sites, where SEO failures are almost always code-level problems wearing a marketing costume.
Five problems we fix every week
Real architectural bottlenecks we uncover in client codebases, broken down by exact symptom, root cause, and concrete engineering fix.
Pages not appearing in Google at all
A noindex tag left over from staging, JavaScript-rendered content Google cannot access, orphaned pages with no internal links.
Search Console index status, server-rendered HTML verification, internal linking repair, manual re-submission.
Rankings dropped after a redesign
URL structure changed without 301s, metadata lost in migration, client-side rendering replacing server-side.
URL mapping, redirect setup, metadata restoration, re-indexing verification.
Blog posts rank but service pages don't
Service pages with 200 words and a contact form, no schema, weak internal linking, keyword targets that are too competitive.
Restructure with proper heading hierarchy, Service and FAQ schema, internal links from blog content, titles aligned to keywords you can actually win.
Core Web Vitals failing
Unoptimised images, third-party script bloat, layout shift from dynamic loading, missing cache headers.
WebP and lazy loading, script deferral, CLS remediation, caching configuration — plus ISR and SSG verification on Next.js.
Duplicate content warnings
URL parameters, www and non-www variants, multiple pages targeting the same keyword.
Canonical tags, URL consolidation, and a keyword-to-page map that stops your own pages competing with each other.
Why React and Next.js sites fail at SEO
A client-side React app serves Google an empty HTML shell and a JavaScript bundle. Google will usually execute it eventually, but “eventually” is a queue, and pages sitting in it are pages not ranking.
Next.js fixes this by default — and then configuration undoes it. What we find most often in modern production repositories:
Dynamic routes not in the sitemap
generateStaticParams misconfigured, so product or blog pages exist but nothing points a crawler at them.
Data fetched client-side inside a server component tree
The page renders server-side, but the content the page is about arrives after hydration. Google indexes the shell.
Metadata generated in the wrong place
generateMetadata on a client component silently produces nothing. Every page ends up with the same default title.
Structured data injected after mount
JSON-LD added via useEffect often is not there when the crawler reads the page.
Middleware interfering with crawlers
Auth or geo-redirect middleware that treats Googlebot like a logged-out user and serves it a redirect.
ISR revalidation set wrong
Either stale content served for weeks, or so much regeneration that crawl budget is wasted on pages that did not change.
Our first check on any React or Next.js site is simple: fetch the page as Googlebot sees it and compare it to what the user sees. The gap between those two is usually the whole problem.
What a technical SEO audit actually covers
You get a prioritised action list with the business impact of each item. Not a 60-page PDF nobody reads.
Crawl and indexing
Robots.txt and meta robots directives, sitemap completeness and freshness, orphan page detection, crawl budget analysis on large sites, JavaScript rendering verification.
- Robots.txt & meta robots directives
- Sitemap completeness & freshness
- Orphan page detection
- Crawl budget analysis on large sites
- JavaScript rendering verification
On-page signals
Title tags and meta descriptions, H1–H6 hierarchy, canonical correctness, duplicate content detection, keyword cannibalisation mapping.
- Title tags & meta descriptions
- H1–H6 heading hierarchy
- Canonical tag correctness
- Duplicate content detection
- Keyword cannibalisation mapping
Structured data
Schema validation, missing schema identification, rich result eligibility, and implementation of FAQ, Product, Service, LocalBusiness and breadcrumb markup.
- Schema validation & syntax audits
- Missing schema identification
- Rich result eligibility checks
- FAQ, Product & Service markup
- LocalBusiness & breadcrumb schema
Performance
Core Web Vitals (LCP, INP, CLS), image optimisation, third-party script impact, render-blocking resources, caching and CDN configuration.
- Core Web Vitals (LCP, INP, CLS)
- Next.js Image & WebP optimisation
- Third-party script impact & deferral
- Render-blocking resource removal
- Caching & edge CDN configuration
Architecture
URL structure and hierarchy, internal linking patterns, navigation depth, faceted navigation, pagination.
- URL structure & logical hierarchy
- Internal linking flow & link equity
- Navigation depth & click-depth audits
- Faceted navigation configuration
- Canonicalized pagination handling
Mobile and security
Mobile usability, HTTPS and mixed content, redirect chains, 404 and soft-404 detection, hreflang for multilingual sites.
- Mobile viewport & touch usability
- HTTPS & mixed content remediation
- Redirect loop & chain elimination
- 404 & soft-404 error detection
- Hreflang for multilingual & regional sites
What you get
No vague consulting hours. You receive verifiable engineering output, working code, and clear performance tracking.
A prioritised issue list
Ranked by revenue impact, not by arbitrary severity score. We tell you what moves the needle for business growth first.
The fixes implemented, not just recommended
We write the actual code, submit tested pull requests, and deploy into your repository instead of leaving you with a checklist.
Before-and-after Core Web Vitals
Documented real-world field and lab performance audits for all pages touched (LCP, INP, CLS benchmarks).
Search Console configured with a documented baseline
Coverage status, sitemaps, URL inspection logs, and indexing trends captured before and after code changes.
A written summary of what changed & what to expect
Clear engineering documentation explaining the rationale, timeline of search engine pickup, and business expectations.
A short handover call
Direct walkthrough with our senior engineers so your team understands the architecture rather than inheriting opaque code.
How we decide what to fix first
Most audits hand over a flat list sorted by an arbitrary severity score. We prioritize ruthlessly by commercial upside and engineering leverage.
Revenue impact first
The pages driving leads and sales get fixed before anything else, regardless of how bad the problem looks elsewhere.
Crawl and indexing before cosmetics
A page Google cannot see has no other problems worth solving. We verify Googlebot receives complete server HTML first.
Effort-to-impact ratio
A one-line fix affecting 200 pages beats a week of work affecting one. We eliminate systematic template-level debt early.
You see the reasoning, not just the ranking. Every line of code shipped is mapped to measurable search performance.
What we don't do
Clear expectations prevent bad engagements. Here is what we refuse to sell or promise.
Link building
We do not buy, exchange or build links. It is a different discipline and the cheap version of it carries real risk.
Content writing at scale
We will tell you which pages need content and what it should cover. We are not a content agency.
Guarantee rankings
Nobody can, and anyone who does is either misinformed or counting on you not checking. See the FAQ.
Monthly retainers with nothing to do
If your site is fixed and static, a one-time engagement is the right purchase and we will say so rather than selling you a retainer.
Technical SEO pricing
Published SEO pricing is rare and it filters out the wrong enquiries before they reach your inbox. Fixed scope, tested code.
One-time audit and fix
One-TimeFor sites with fixable issues that do not change often.
Audit and content architecture
For businesses planning content expansion once technical debt is cleared.
Ongoing technical SEO
RetainerFor large sites adding pages regularly, or competitive markets.
Technical SEO in practice
Real builds where search discovery, indexation speed, and Core Web Vitals were engineered directly into the foundation.
Fiable Building Solutions
Next.js 15 with technical SEO built into the architecture rather than retrofitted. Zero layout shift, instant server-rendered catalog, and automated JSON-LD schemas.
Sadre Alam & Associates
A professional services firm built for local search and lead capture. Optimized hierarchy, high-converting service schemas, and zero plugin overhead.
Every website we build ships with the technical SEO layer included — semantic HTML, structured data, sitemaps, canonicals, Core Web Vitals. It is the reason our builds average 90+ on Lighthouse. See web development.
Client results you can verify in 30 seconds
On a technical SEO page, inviting the reader to inspect the live site and run Lighthouse is the argument. Open any domain below and test our Core Web Vitals yourself.
“GenForge Studio rebuilt our company website from a slow WordPress site to a custom Next.js build. Page load time dropped from 6 seconds to under 1.5 seconds. Our Google rankings improved within 8 weeks, and we started getting 2x more enquiries through the new contact system.”
“The engineering precision GenForge brought to our brand was unmatched. They delivered clean custom code with zero bloat, flawless mobile responsiveness, and technical SEO that started driving qualified leads immediately.”
“From high-converting UI design to custom checkout flows, GenForge engineered our fashion storefront to perform flawlessly under heavy traffic. The speed difference compared to standard templates is night and day.”
“Our architectural showcase needed to load fast and look ultra-premium. GenForge built a Next.js platform that handles heavy high-res imagery with sub-second speeds and flawless Core Web Vitals.”
“Working directly with senior engineers rather than sales reps made the entire project seamless. Every technical challenge was solved quickly, and our website ranks on page 1 for our key target search terms.”
Technical SEO questions
Clear, honest answers about rendering, codebase access, Core Web Vitals, rankings, and our engineering process.
Most SEO agencies cannot modify your codebase. They focus on content and links, which matters — but it cannot fix client-side rendering that Google never sees, incorrect canonicals, or a three-second LCP. Those are engineering problems and they need engineers.
Send us your URL
Send us your URL. We will run a crawl analysis and tell you the three biggest technical issues holding your rankings back. Free, no obligation, and if the answer is “your site is fine, you need links instead” — that is what you will hear.