GenForge Studio Logo

GenForge Studio

Services
Web DevelopmentUI/UX DesignSaaS DevelopmentE-commerceπŸ“ Lucknow Agency
ProjectsAbout UsBlogsContact

Contact

Back to Case Studies
Multi-Vendor Architecture

Online Planet: Empowering Local Commerce

A multi-vendor marketplace built with separate seller, customer, and admin journeys. We delivered the full operating system behind the marketplace, not just the storefront.

Explore WorkflowStart Your Project

Industry

B2B/B2C Multi-Vendor Marketplace

Timeline

8 Weeks

Year

2026

Status

Live & Scaling

Online Planet Platform Mockup
Online Planet Mobile View

What We Delivered

The marketplace engine behind the website

Online Planet was not a simple e-commerce front-end. We delivered the workflows that let sellers onboard, customers buy smoothly, and admins control the full system with confidence.

Seller onboarding system

We built seller activation, approval, temporary-password login, forced password reset, OTP verification, and dashboard access logic so onboarding did not depend on manual admin intervention.

Customer checkout system

We implemented cart, checkout, Razorpay order creation, signature verification, webhook-based payment updates, refund handling, and post-order communication flows.

Admin control layer

We built the governance layer for seller approval, payout routing, order oversight, subscription control, and operational visibility across the marketplace.

Shipping and fulfillment

Shiprocket and Ekart integrations were set up for serviceability, shipment creation, tracking, labels, manifests, and shipment-status workflows.

The Vision

Digitalizing Local Potential

Online Planet was born from a clear necessity: local merchants wanted to sell online but lacked the technical resources and platform to do so. The goal was to democratize e-commerce for a specific geographic community.

The Challenge

Local vendors were missing out on the digital boom. The client needed a platform that was intuitive enough for non-technical sellers to manage inventory, while powerful enough to handle complex payouts and subscriptions.

The Solution

We engineered a comprehensive multi-vendor marketplace featuring a dedicated Seller Panel with real-time analytics, a robust Admin dashboard for governance, and a frictionless, fast consumer storefront.

Journey Design

Seller, customer, and admin journeys

The real strength of this project was how all three sides of the marketplace were designed to work together cleanly.

Seller Journey

  • Admin reviews and activates seller
  • Temporary password is generated and emailed
  • Seller logs in and is forced to change password
  • OTP verification secures first access
  • Seller reaches dashboard, products, orders, analytics, and subscription controls

Customer Journey

  • Customer discovers products across multiple sellers
  • Adds items to cart and enters checkout
  • Razorpay processes payment securely
  • Order status updates trigger notifications
  • Shipping and delivery tracking continue after checkout

Admin Journey

  • Admin approves sellers and governs verification status
  • Monitors subscriptions, limits, and plan activation
  • Tracks orders, shipping, disputes, and payouts
  • Manages platform rules and high-level operations
  • Keeps marketplace quality and trust under control

System Architecture

The 3-Pillar Ecosystem

A simple view of how the full marketplace was structured and delivered.

1. The 3-Pillar Ecosystem

2. Seller Activation Flow

We designed seller onboarding so activation did not feel manual or fragile.

3. Split-Payment & Logistics Webhooks

Ensuring seamless money-routing to vendors and instant shipping manifest creation.

Gallery

Platform Interface

A glimpse into the user interfaces and dashboards that power Online Planet.

Seller Panel Dashboard
Seller Products Management
Product Search Interface
Product Description Page

Core Systems

Operational depth, not just UI

The trust in this project comes from how much of the real marketplace machinery was delivered behind the scenes.

Seller activation flow with forced password reset and OTP verification
Razorpay payment flow with webhook verification and refund support
Order management system with multi-stage status handling
Shiprocket and Ekart shipping integrations
Seller subscription system with instant activation logic
Notification stack using WhatsApp, SMS, and email

Deep Flow Breakdown

How the platform actually worked

This project becomes more credible when the flows are explained properly. The value was not only in design. It was in how sellers got activated, how customers paid, how orders moved, and how admins stayed in control.

Seller Activation Flow

We designed seller onboarding so activation did not feel manual or fragile.

01

Admin activates seller from the control panel.

β†’
02

System generates a temporary password and approval email.

β†’
03

Seller logs in and is forced into password change.

β†’
04

OTP verification secures the first access step.

β†’
05

Seller enters the dashboard with product, order, and subscription access.

Customer Checkout Flow

The customer journey was built to reduce friction from cart to payment confirmation.

01

Customer browses products from multiple sellers.

β†’
02

Cart and checkout collect the final order context cleanly.

β†’
03

Razorpay order is created on the backend.

β†’
04

Signature verification confirms the payment safely.

β†’
05

Order status and customer notifications continue after payment.

Order & Fulfillment Flow

We connected payment and operations so the order journey continued smoothly after checkout.

01

Orders enter a multi-stage lifecycle in the system.

β†’
02

Seller and admin can update status as the order progresses.

β†’
03

Shiprocket and Ekart handle shipment creation and tracking logic.

β†’
04

Labels, manifests, tracking, and shipping updates plug into the workflow.

β†’
05

Returns, refunds, and notifications remain part of the same operational layer.

Subscription & Admin Control Flow

We added the business logic needed to control sellers, plans, and platform growth.

01

Admin monitors seller plans and activation state.

β†’
02

Subscription upgrades use webhook-based verification logic.

β†’
03

Instant activation unlocks features after successful payment.

β†’
04

Limits, plan control, and governance remain centralized.

β†’
05

This gives the marketplace a repeatable monetization layer, not just traffic.

Immediate Impact & Trust

50+

Local Sellers Onboarded

within the first week of launch

40%

Faster Checkout Flow

due to unified cart architecture

<2s

Average Page Load

ensuring zero drop-offs

"Our local vendors had the products, but not the platform. Harsh and the team didn't just build a website; they built a digital economy for our area. The seller dashboard is so intuitive that onboarding took minutes instead of days. It completely transformed our business model."

ST
Shivani Trivedi

Founder, Online Planet

Engineering

Modern Stack. Maximum Scale.

Utilizing a robust Next.js and MongoDB foundation, integrated deeply with industry-leading payment and shipping APIs to ensure absolute reliability.

Frontend & AI Integration

Next.js 15, Framer Motion, and Google Generative AI mapped with Tesseract OCR for intelligent automations.

Backend & Webhooks

Node.js/MongoDB routing complex Ekart shipping webhooks and Razorpay split-payments natively.

Ready to architect your marketplace?

Start Your ProjectView More Work
GenForge Studio Logo
GenForge Studio

GenForge Studio is a digital agency based in Lucknow, India. We build high-performance websites, apps, and digital products for businesses ready to grow.

Services

  • All Services
  • Web Development
  • UI/UX Design
  • SaaS Development
  • Web Agency Lucknow

Company

  • Projects
  • Clients & Results
  • Read Blogs
  • Privacy Policy
  • Terms of Service
  • Cookies Settings

Global Reach

  • Web Agency London
  • Web Agency Manchester
  • Web Agency New York
  • Web Agency San Francisco
  • Web Agency Austin
  • View all locations β†’

Get in touch

Have a project in mind? Let’s build something remarkable together.

hello@genforgestudio.com+91 73908 03067

Lucknow, IndiaUttar Pradesh

Schedule a call

Β© 2026 GenForge Studio. All rights reserved.

PrivacyTermsCookies

GenForge Studio