Case Study
Nescon Lifts
A high-performance B2B elevator catalog and pre-qualified lead flow engine — built in 12 days to drive qualified project inquiries for a leading Delhi-based manufacturer.
Automating Sourcing Funnels for Heavy Industry
Nescon Lifts Private Limited is an elevator manufacturing firm based in Rohini, New Delhi. Sourcing passenger, capsule, freight, and residential elevators involves a high-friction sales cycle. B2B buyers (architects, builders, and developers) require detailed technical specifications, load parameters, and custom dimension layouts.
GenForge redesigned their digital presence, shifting from a slow brochure website to a high-speed catalog combined with a pre-qualified lead engine. By introducing tabbed engineering sheets and a progressive quote calculator, we made it simple for builders to submit precise site parameters.
Goals
- Establish industrial brand authority and trust for an elevator manufacturer.
- Present extensive product blueprints and technical spec sheets clearly.
- Automate B2B lead qualification to capture essential site parameters (stops, capacity, lift type).
Challenges
- Rendering complex load charts and technical tables cleanly across mobile screens.
- Reducing form drop-off rates on high-friction inquiries that require detailed engineering specs.
- Ranking organically for local Delhi NCR industrial search terms (Vijay Vihar, Rohini).
Lead Flow & Calculator Design
1. Progressive Inputs
Rather than listing all fields at once, the inquiry form is broken down dynamically. Users choose their Lift Type and Door Style, specify Floor Stops and Load Capacities, and finally fill in contact details. This reduces form friction significantly.
2. Smart Validation
Spam leads are prevented via strict client-side verification. The form checks country codes and domain formats, filtering out low-quality automated inputs and saving manual filtering time.
3. Automatic Routing
Lead entries are categorized immediately based on stops and capacity requirements. They are automatically pushed to the correct regional technical consultant's queue, cutting down sales lag time.
Tab-based catalog and specification charts
- 1Metallic gray and bold safety-yellow color system suited for an industrial brand.
- 2Tabbed specification grids that allow developers and architects to filter lift models instantly.
- 3A progressive, multi-step B2B quote calculator that minimizes user typing.
- 4Integration of LocalBusiness and Product schemas to boost search engine indexing.
- 5Server-side CRM lead integration to route pre-qualified queries directly to regional sales reps.
Key Outcomes
- 1.1s LCP on mobile connections, allowing contractors to browse specs on-site.
- 68% reduction in spam leads due to phone-number format and domain validation.
- 42% increase in sales handoff efficiency from pre-populated inquiry metrics.
Technical sections & product catalogs
12-day catalog sprint
Catalog Mapping
Days 1-2
Collaborated with Nescon engineers to map specifications, lift types, and align custom CRM parameters.
Industrial UI & CRO
Days 3-4
Designed modern metallic layouts, tabbed spec sheet systems, and multi-step inquiry forms.
React & Funnel Coding
Days 5-9
Coded Next.js catalog lists, spec-sheet grids, and integrated country-code mobile validation.
SEO & Lead Pipeline
Days 10-12
Injected ISO safety schema marks, coordinates for Delhi NCR keywords, and launched live onto CDNs.
"GenForge created a website that works as a sales executive for us. The lead calculator filters out spam and gives us the exact requirements—capacity, stops, and type—before we even call the client."
Industrial B2B conversion insights
Specs over generic copy
Architects and building contractors look for dimensions, cabin heights, and ISO certification tags. Tabbed spec sheets are the highest-viewed elements.
Siloing local search terms
Elevator installation and maintenance require local service networks. Setting up local landing pages and index schemas drives 3x higher-intent search leads.
Interactive B2B calculators
Importers are 3x more likely to register their details when selecting checkboxes/options representing their site details compared to filling large blank text areas.
Explore the live website
See the products catalog and lead flow in context.