Nescon Lifts
A B2B industrial catalog and lead qualification engine for a Delhi-based elevator manufacturer — reducing spam inquiries by 68% and improving sales handoff efficiency by 42%.
High volume of unqualified inquiries
Nescon Lifts has manufactured industrial, commercial, and residential elevators in Delhi NCR for 15+ years. Their offline reputation was strong, but their digital inquiries were a mess: over 70% of website leads were spam, inquiries for products they didn't manufacture, or price-shoppers who had no project specifications.
The sales team spent 2–3 hours daily following up with leads that went nowhere. Real commercial developers and architects visiting the site couldn't find technical specifications — load capacity, shaft dimensions, pit depth, overhead clearance — so they called competitors whose websites had spec sheets available.
Nescon needed a digital platform that would do two things: provide comprehensive technical specifications for architects and builders, and pre-qualify inquiries through a guided quote calculator before they reached the sales desk.
Goals
- Reduce unqualified/spam inquiries by at least 50%
- Build tabbed technical specification grids for 8 elevator models
- Create a multi-step quote calculator collecting project parameters
- Implement local SEO for Delhi NCR industrial manufacturing terms
- Achieve sub-1.5s load times on mobile for construction site browsing
Constraints
- 12-day turnaround to launch before an industrial trade expo
- 10+ specification parameters per elevator model to display cleanly
- Must work reliably on 4G connections used on construction sites
- Non-technical staff must receive leads with structured parameters
Measurable business impact
Measured 45 days after launch, comparing against the previous 90-day baseline.
Built for technical clarity and lead qualification
Tabbed Technical Specification Grids
Each elevator category (passenger, goods, hospital, hydraulic) gets a dedicated tabbed interface with complete engineering specs: load range (kg/persons), speed (m/s), shaft dimensions, pit depth, overhead, and door options. Architects find what they need in 30 seconds.
Multi-Step B2B Quote Calculator
A 4-step progressive disclosure form: (1) elevator type selection, (2) number of stops/floors, (3) load capacity tier, (4) building type and contact details. Filters out spam while delivering actionable project requirements to the sales team.
Local SEO & Geo-Targeting
LocalBusiness schema with factory coordinates, dedicated service pages for Delhi, Noida, Gurgaon, and Faridabad, and NAP consistency. Propelled Nescon into Google's local 3-pack for regional industrial queries.
Mobile-First Specification Layouts
Instead of unscrollable desktop tables on mobile, specifications convert to swipeable cards with vertically stacked parameters. Construction site supervisors browsing on 4G get instant, readable data.
Platform interfaces
Why we chose each tool
Next.js 16
Server-side rendered pages ensure Google indexes every product specification page immediately. Static generation for catalog pages means zero server load under traffic.
Tailwind CSS
Rapid styling with industrial design tokens — metallic grays, safety yellows, and bold typography that communicates manufacturing precision.
LocalBusiness Schema
Structured data with geo-coordinates for Vijay Vihar, Rohini (Delhi NCR) drives local search visibility for 'elevator manufacturer near me' queries.
Product Schema
Each elevator model gets Product structured data with specifications, enabling Google to show rich product cards in search results.
Vercel Edge Network
Global CDN ensures contractors browsing on construction sites get sub-1.5s load times even with specification images.
12-day delivery schedule
Catalog Taxonomy
Days 1–3
Organized 8 elevator models into clear categories, standardized specification tables, and designed quote calculator logic.
Industrial UI Design
Days 4–6
Created the metallic/industrial design system, tabbed specification components, and mobile card layouts.
Next.js Build & Schema
Days 7–10
Implemented Server Components, configured LocalBusiness and Product schemas, and integrated quote notification pipelines.
Testing & Launch
Days 11–12
Verified mobile responsive layouts across devices, tested calculator edge cases, and deployed to Vercel.
"The quote calculator changed our sales workflow entirely. Instead of answering 'how much for a lift?' 20 times a day, our team now receives structured inquiries with building height, capacity, and elevator type already filled out. We close deals faster.
Questions about this project
Why does an elevator manufacturer need a custom website instead of a template?+
How does the multi-step quote calculator work?+
How did you handle the technical specification tables on mobile?+
What local SEO strategy did you use for Delhi NCR?+
Can you build a similar B2B industrial website for our manufacturing company?+
Similar projects
IAGT International
B2B agro export catalog built in 10 days for international trade buyers.
Fiable Building Solutions
Corporate platform with custom MongoDB CMS and automated lead routing.
Forces Express
International courier portal with live tracking and shipping calculator.
Need a B2B catalog with lead qualification?
We build industrial B2B websites with custom specification tables, quote calculators, and local SEO in 10–14 days.