Case Study
IAGT International
A highly performant B2B export catalog for naturally sourced Indian agro products — built in just 10 days to showcase spices, grains, rice, and pulses for international buyers.
Organizing Indian Sourcing for the Global Market
M/s IAGT International Pvt Ltd wanted a professional B2B digital footprint that could showcase their extensive wholesale catalog of grains, spices, pulses, rice, and dry fruits to importers worldwide.
GenForge structured and built a clean product-first catalog interface. Sourcing manager trust is established through detailed category navigation, natural origin markers, and friction-free inquiry capture. The system is engineered to run seamlessly across low-bandwidth 4G networks globally.
Goals
- Establish credible online authority for a global Indian agro-product exporter.
- Present product categories (spices, grains, pulses, rice, dry fruits) clearly to international buyers.
- Automate bulk export enquiry flow to capture high-intent international leads.
Challenges
- Balancing organic product authenticity with a professional global corporate feel.
- Assuring page load speed (<1.5s LCP) despite high-resolution agricultural product images.
- Strict 10-day timeline to launch the brand's digital footprint prior to an international trade event.
A clean, responsive catalog structure
- 1High-contrast dark theme optimized with earthy green and warm accents.
- 2Responsive tab-based product showcase for clean buyer navigation.
- 3Optimized Next.js image loading pipeline to compress and serve WebP images dynamically.
- 4SEO-focused technical schema markup for wholesale agricultural trade items.
- 5Conversion-optimized inquiry form tailored for international bulk buyer inputs.
Key Outcomes
- Seamless catalog discovery with average page interactive time of <1.5s.
- Consistent and responsive layouts across all mobile, tablet, and desktop devices.
- Faster page rendering on 4G networks, essential for shipping coordinators at logistics hubs.
10-day catalog sprint
Discovery & Sourcing Specs
Days 1-2
Collaborated with IAGT managers to define catalog requirements, bulk sourcing metrics, and target global importer profiles.
Component & UX Mockups
Days 3-4
Designed organic design system tokens and high-fidelity B2B layouts focused on readability and inquiry-first flows.
Next.js & Tailwind v4 Build
Days 5-8
Built performant React components, clean tab-based category systems, and optimized image wrappers.
Enquiry Workflows & Launch
Days 9-10
Integrated trade inquiry forms, added structured schemas, optimized SEO tags, and deployed onto high-speed CDN infrastructure.
Website sections & responsive layout
"GenForge created a highly professional catalog for our agro export business in just 10 days. The design makes it extremely easy for global clients to explore our product categories and submit export inquiries."
Sourcing catalog insights
Clean Category siloing
Importers scan by agricultural category. Dividing items by clear tabs makes bulk sourcing searches 3x faster than long-scrolling layouts.
Performance in Trade Hubs
Bulk buyers are often in shipping offices, trade fairs, or ports where connection signals can fluctuate. Slicing initial page weight to achieve 1.2s LCP helps capture inquiries consistently.
Sourcing Transparency
Providing clear specifications on origin, variety, and packaging directly inside the catalog builds immediate vendor credibility for global trade.
Explore the live website
See the product catalog in action.