Case Study
IAGT International
A high-performance B2B export catalog for an Indian agro products exporter — built in 10 days to showcase spices, grains, rice, pulses, and dry fruits to global importers.
No digital presence before a major trade event
IAGT International is an Indian exporter of agricultural products — basmati rice, cumin, turmeric, lentils, cashews, and more. They supply to importers across the Middle East, Southeast Asia, Europe, and North America. Their business was entirely relationship-driven: trade shows, phone calls, and WhatsApp messages.
They had no website. When a sourcing manager in Dubai searched "Indian basmati rice exporter," IAGT didn't exist online. Competitors with professional websites were getting the inquiries. With an international trade event 10 days away, IAGT needed a digital catalog that could present their full product range to global buyers.
The challenge wasn't just building fast — it was building something that would establish immediate credibility with international buyers who evaluate suppliers based on their web presence. A template site with stock food photos wouldn't cut it.
Goals
- Launch a professional B2B catalog before the trade event in 10 days
- Present 5+ product categories with detailed specifications for importers
- Capture qualified export inquiries with trade-specific form fields
- Rank for 'Indian [product] exporter' keywords for global search visibility
- Load fast on 4G connections at trade shows and logistics hubs
Constraints
- 10-day hard deadline — trade event registration required a live website
- Product images must look premium without a professional photoshoot
- Must work on unreliable trade show wifi and 4G connections
- Design must balance agricultural authenticity with corporate professionalism
Trade-ready in 10 days
Performance metrics from the first month after launch, including the trade event period.
What we built and why
Tabbed Product Catalog
Importers browse by category — they're looking for 'Indian cumin' or 'basmati rice,' not scrolling through a mixed product feed. The tab-based navigation lets buyers jump directly to their category of interest and see all products with specifications (origin, variety, available packaging, MOQ) in a scannable format.
Trade-Specific Inquiry Form
Instead of a generic 'Contact Us,' the inquiry form asks: product category, estimated quantity, destination country, and preferred Incoterms (FOB, CIF, etc.). This pre-qualifies every lead — the sales team knows exactly what the buyer wants and can prepare a specific quote before the first call.
Agricultural Design Language
High-contrast dark theme with earthy green and warm amber accents. The design communicates both agricultural authenticity and corporate professionalism — essential for B2B trade where visual credibility directly influences whether a buyer contacts you. No stock photos; all product imagery from IAGT's actual catalog.
Trade Show Performance
Total page weight under 800KB. Critical content loads in 1.2s on 4G. Product images use progressive loading — buyers see content immediately even on slow connections. IAGT's sales team can hand someone their phone at a trade booth and the catalog loads before the pitch starts.
Website sections
Why we chose each tool
Next.js 16
Server-side rendering ensures every product category page is immediately indexable by Google. Static generation for catalog pages means zero server load during trade show traffic spikes.
Tailwind CSS v4
Rapid styling with an earthy design system — deep greens, warm ambers, and organic textures that communicate agricultural authenticity without looking amateur.
Product Schema
Each product category gets structured data with specifications (origin, variety, packaging, MOQ). This enables Google to show rich product cards when importers search for 'Indian basmati rice supplier.'
WebP Image Pipeline
High-resolution product images are critical for agro trade (importers evaluate quality visually). Next.js Image component serves WebP with responsive sizing, achieving 1.2s LCP even on 4G.
Vercel Edge Network
Import inquiries come from Dubai, Singapore, London, and New York. Edge CDN ensures the catalog loads fast regardless of the buyer's location.
10-day catalog sprint
Discovery & Spec Mapping
Days 1–2
Worked with IAGT managers to map product categories, define buyer personas (sourcing managers, import agents), and establish the inquiry qualification criteria.
Design System
Days 3–4
Created the agricultural design language — earthy color tokens, product card layouts, tab navigation patterns, and responsive inquiry forms optimized for mobile.
Next.js Development
Days 5–8
Built product catalog with tabbed navigation, inquiry forms with trade-specific fields, responsive image optimization pipeline, and all marketing pages.
SEO & Launch
Days 9–10
Implemented Product schema markup, optimized meta tags for export search queries, configured WebP image serving, and deployed to global CDN.
Problems we solved
Premium Images on 4G
Agricultural product images need to look premium — importers evaluate product quality visually. But high-resolution images kill load times on the 4G connections common at trade shows and logistics offices.
Solution: Next.js Image component with three optimizations: automatic WebP conversion (40% smaller than JPEG at same quality), responsive srcset (mobile gets 640px, desktop gets 1200px), and priority loading for above-fold hero images with lazy loading for the catalog grid. Total page weight stays under 800KB.
Credibility in 10 Days
A 10-day timeline typically means template territory. But a template B2B site signals "small operation" to international buyers who evaluate suppliers by their web presence.
Solution: We focused design effort on three high-impact areas: (1) the hero section with a bold product showcase, (2) the tabbed catalog with specification grids, and (3) the inquiry form with trade-specific fields. These three sections establish credibility. Supporting pages used a streamlined layout system. Custom where it matters, efficient everywhere else.
"GenForge delivered our website in exactly 10 days — right before the trade event. At the expo, we were handing out business cards with our website URL and buyers were browsing our catalog on their phones right there at the booth. The inquiry form brought in 3 qualified leads during the event itself.
Questions about this project
Why does an agricultural exporter need a custom website?+
How did you handle product photography for agricultural products?+
What's the inquiry form strategy for B2B export leads?+
How does the website perform at trade shows?+
Can you build a similar B2B catalog for our export business?+
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