B2B Export Catalog & Global Trade

IAGT International

A high-performance B2B export catalog for an Indian agro products exporter — built in 10 days to showcase spices, grains, rice, pulses, and dry fruits to global importers.

Client

IAGT International Pvt Ltd

Industry

Agro Products Export & B2B Wholesale

Timeline

10 Days

Location

India (Global Trade)

Year

2026

Type

B2B Export Catalog

Business Challenge

Trade event deadline, no digital presence

IAGT International was preparing to attend a major international food trade exhibition in Dubai. Their booth was booked, samples prepared, and flights confirmed. But they had no website to give prospective buyers.

In international B2B trade, buyers from Dubai, Saudi Arabia, and Europe verify exporters online before placing sample orders. An exporter without a website — or with a slow, amateur one — gets passed over for competitors with professional digital catalogs.

IAGT had 10 days before the exhibition opened. They needed a complete B2B catalog covering 5 product categories (spices, grains, rice, pulses, dry fruits), an export inquiry system, and mobile optimization so buyers could browse on their phones at the trade show.

Goals

Launch complete B2B export catalog before the trade exhibition
Showcase 5 product categories with high-resolution imagery
Build an inquiry form tailored for international trade (MOQ, Incoterms)
Optimize for mobile browsing on slow trade show wifi (sub-1.5s LCP)
Establish trust credentials: FSSAI, APEDA, ISO certifications

Constraints

Non-negotiable 10-day deadline before the Dubai exhibition
Product photography needed enhancement without a new shoot
Target buyers across multiple continents (Asia, Middle East, Europe)
Zero maintenance burden for the non-technical founding team

Results

Trade exhibition impact

Results measured during and immediately following the international trade exhibition.

10 Days

Delivery Timeline

from brief to live deployment

1.2s

Mobile LCP

on 4G trade show networks

Product Categories

spices, grains, rice, pulses, dry fruits

40+

Export Inquiries

captured during the exhibition

Solution

How we built a trade-ready catalog in 10 days

Category-First Catalog Architecture

Organized by 5 distinct verticals: Spices, Grains & Oil Seeds, Rice Varieties, Pulses, and Dry Fruits. Each category has its own dedicated page with product varieties, grade specifications, packaging options, and MOQ details.

Export-Specific Inquiry Flow

Rather than a generic contact form, the inquiry flow captures trade-relevant data: product interest, estimated tonnage/containers, port of destination, and preferred Incoterms (FOB/CIF/CFR). Leads arrive pre-qualified for the sales team.

Trust & Credibility Signals

Prominently featured trade certifications (FSSAI, APEDA, Spices Board of India), sourcing regions across India, quality inspection standards, and packaging capability. B2B buyers verify these before sending sample requests.

Edge-Cached Performance

Built with Next.js static generation and deployed on Vercel's Edge Network. Product pages load from data centers closest to the buyer — whether they're in Dubai, Singapore, or London.

Gallery

Catalog interfaces

IAGT International — About section with sourcing credentials and trade certifications

IAGT International — Global export network map and product origin verification

Technology Stack

Why we chose each tool

Next.js 16

Server-side rendering ensures every product category page is immediately indexable by Google. Static generation for catalog pages means zero server load during trade show traffic spikes.

Tailwind CSS v4

Rapid styling with an earthy design system — deep greens, warm ambers, and organic textures that communicate agricultural authenticity without looking amateur.

Product Schema

Each product category gets structured data with specifications (origin, variety, packaging, MOQ). This enables Google to show rich product cards when importers search for 'Indian basmati rice supplier.'

WebP Image Pipeline

High-resolution product images are critical for agro trade. Next.js Image component serves WebP with responsive sizing, achieving 1.2s LCP even on 4G.

Vercel Edge Network

Import inquiries come from Dubai, Singapore, London, and New York. Edge CDN ensures the catalog loads fast regardless of the buyer's location.

Process

10-day sprint schedule

Catalog Scope & Sourcing

Days 1–2

Collected product specs across 5 categories, organized certifications, and mapped trade inquiry flow.

Design System & Layout

Days 3–5

Created warm agricultural visual identity, designed category templates, and built responsive mobile layouts.

Next.js Build & Optimization

Days 6–8

Developed pages with Server Components, optimized all images to WebP, implemented Product schema markup.

Testing & Exhibition Launch

Days 9–10

Tested inquiry delivery, verified performance on simulated 3G/4G connections, and deployed to production.

"
We had 10 days before the Dubai exhibition and no website. GenForge delivered a complete, professional catalog that our team used to show products to buyers at our booth. It gave international importers the confidence to do business with us.
IAGT International Team
IAGT International Pvt Ltd

FAQ

Questions about this project

Why does an agricultural exporter need a custom website?+

B2B agro trade is still heavily relationship-driven, but the first touchpoint has moved online. When a sourcing manager in Dubai searches 'Indian cumin supplier,' they evaluate the first 3-4 websites they find. A custom catalog with detailed product specifications, origin markers, and professional photography signals 'established exporter worth contacting.' The website gets IAGT onto the shortlist.

How did you handle product photography for agricultural products?+

We optimized IAGT's product imagery with Next.js Image optimization — automatic WebP conversion, responsive sizing, and lazy loading for below-fold images. The hero images use priority loading for instant display. This approach achieves 1.2s LCP without requiring a costly photoshoot.

What's the inquiry form strategy for B2B export leads?+

Generic 'Contact Us' forms don't work for B2B trade. Our inquiry form asks trade-specific questions: product category, estimated quantity (MOQ), destination country, and preferred Incoterms. This pre-qualifies leads so the sales team knows exact requirements before the first contact.

How does the website perform at trade shows?+

Trade show networks are often slow. We optimized the catalog for 4G connections — total page weight under 800KB, critical content loads in 1.2s, and product images use progressive loading so buyers see content immediately.

Can you build a similar B2B catalog for our export business?+

Yes. The IAGT build took 10 days. We need: your product catalog with specifications, high-resolution images, your target buyer regions (for SEO and schema), and your sales team's qualification criteria for the inquiry form. We handle design, development, SEO, schema markup, and deployment.

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