Custom E-commerce Development Company
We build online stores that load in under 2 seconds, rank on Google for product searches, and process payments through Stripe and Razorpay without checkout failures. Custom Next.js stores with inventory management, admin dashboards, and shipping integration — not Shopify themes with your logo swapped in.
Based in Lucknow. Building stores for D2C brands, manufacturers, and businesses selling online across India and globally.
Share your requirements — we'll respond within 24 hours.
Shopify vs Custom Store: An Honest Comparison
We build custom stores, but we'll tell you when Shopify is the better choice. Here's the real trade-off so you can decide with data, not sales pressure.
| Factor | Shopify | Custom (Next.js) |
|---|---|---|
| Monthly cost | ₹2,000–₹27,000/mo + 2% fees | ₹0 hosting (Vercel free tier) or ₹500–₹3,000/mo |
| Transaction fees | 2% on every sale (on top of gateway fees) | Only payment gateway fees (2–2.5%) |
| SEO control | Limited — fixed URL structure, basic schema | Full — custom URLs, Product + FAQ schema, server rendering |
| Checkout customization | Locked (unless Shopify Plus at ₹1.5L/mo) | Fully customizable — add COD OTP, dynamic shipping, etc. |
| Product variants | Max 100 variants per product | Unlimited — any combination of attributes |
| Page speed | 50–75 Lighthouse (theme dependent) | 90–100 Lighthouse (server-rendered, image-optimized) |
| Launch time | 1–2 weeks with a theme | 4–8 weeks (custom built) |
| Best for | Quick launch, simple catalog, <200 products | SEO-driven growth, complex products, full ownership |
What a Complete Store Looks Like
Not a feature checklist — here's what each component actually does for your business and why it matters.
Product Pages That Rank
Server-rendered HTML with Product schema (price, availability, reviews), optimized images with automatic WebP conversion, and structured URLs that Google understands. The difference: a Shopify product page scores 50–70 on Lighthouse. Ours score 90+.
Checkout That Converts
Single-page checkout with address autofill, UPI deep links (skips the Razorpay redirect), saved payment methods for returning customers, and cart recovery emails. Every extra step in checkout loses 10–15% of customers — we minimize steps.
Inventory That Stays Accurate
Real-time stock tracking across all product variants. Low-stock alerts, automatic 'out of stock' labeling, and optional backorder support. If you sell on multiple channels, we sync inventory so you never oversell.
Admin Panel Your Team Uses
Not a developer tool — a dashboard designed for your operations team. Add products, process orders, manage returns, apply discounts, and view sales analytics. Role-based access so your warehouse team sees orders, not financials.
Shipping Integration
Shiprocket or Delhivery API integration for automatic shipping label generation, real-time tracking updates shown to customers, and COD reconciliation reports. Customers get WhatsApp notifications at dispatch and delivery.
SEO Architecture
Category pages with faceted navigation that doesn't create duplicate URLs (a common problem). Breadcrumb schema, pagination with rel=next/prev, and canonical tags that prevent Google from indexing filter combinations as separate pages.
E-commerce Pricing Guide
Transparent pricing based on what you actually need. No hidden fees — the quote you get is the price you pay.
Catalog Store
₹60,000 – ₹1,20,000
4–5 weeks · Small businesses selling a focused product line
- Up to 100 products
- Razorpay checkout
- Basic product filtering
- Contact form + WhatsApp
- SEO metadata + sitemap
- Mobile-responsive design
Full-Featured Store
₹1,20,000 – ₹2,50,000
6–8 weeks · D2C brands ready to scale online sales
- Unlimited products + variants
- Stripe + Razorpay
- Inventory management
- Admin dashboard
- Shipping integration
- Customer accounts + order history
- Discount/coupon engine
- Email/WhatsApp notifications
Marketplace
₹2,50,000 – ₹5,00,000+
10–14 weeks · Platforms connecting buyers with multiple sellers
- Multi-vendor dashboards
- Commission/payout logic
- Vendor onboarding flow
- Split payment processing
- Review & rating system
- Advanced search + filters
- Seller analytics
- Dispute management
What Our Clients Say
Real client stories of custom web application delivery, scaling SaaS products, and technical SEO results.
GenForge Studio transformed our fertilizer business with a seamless ecommerce solution. The site is fast, reliable, and has helped us reach farmers across regions.
We needed a trustworthy digital presence for our pharmaceutical brand. The website GenForge built gave us credibility and easy client communication.
Our e-commerce platform is sleek, modern, and user-friendly. It has significantly boosted our sales and brand identity.
They crafted a stylish agency website that communicates our services perfectly. Excellent attention to detail.
As an architect, presentation is everything. GenForge designed a stunning portfolio site that reflects our vision and attracts the right clients.
Questions From Store Owners
The questions we hear from business owners evaluating custom e-commerce development.
Should I build a custom store or use Shopify?+
How do you handle payments for Indian and international customers?+
My products have complex variants (size + color + material). Can you handle that?+
How do you make sure product pages rank on Google?+
Can you integrate with our existing inventory or ERP system?+
What about COD (Cash on Delivery)?+
How long does an e-commerce store take to build?+
Ready to Sell Online?
Tell us what you're selling and how many products you have. We'll recommend the right approach (Shopify or custom) and send a detailed proposal within 48 hours.